Promotional Techniques for the Small Budget. (There Is More to Athletic Promotions Than Meets the Eye.) [electronic resource] / William F. Stier, Jr.

It is pointed out in this discussion of the challenges and difficulties of athletic promotional activities that it is important to realize that improving the overall image of the intercollegiate athletic program should be conducted in a way that is supportive of the total educational and non-educati...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Stier, William F., Jr
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Administrator Role. Athletics. Fund Raising. Higher Education. Institutional Mission. Marketing. Needs Assessment. Public Relations.