Audience Selectivity and Involvement [electronic resource] / Elizabeth M. Perse.

A study focused on audience selectivity and involvement before and during television exposure. Two types of selectivity were considered: program selection before exposure and changing channels while viewing. The study included four indications of audience involvement: intentionality, or anticipating...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Perse, Elizabeth M.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Audience Analysis. Audience Response. Mass Media Effects. Mass Media Use. Programing (Broadcast) Questionnaires. Television Research. Television Surveys. Television Viewing. Use Studies.