The Influence of Anti-Drug Messages on Attitude-Behavior Conflicts [electronic resource] / Mary T. Rogus and R. Lewis Donohew.

A study examined the effectiveness of various formats for anti-drug messages on high school students. Subjects were 342 high school students from Kentucky, divided into drug user and non-user groups. Four different messages were tested, varying medium (video and print) and style of presentation (exp...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Rogus, Mary T.
Other Authors:	Donohew, R. Lewis
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Attitude Change. Behavior Change. Communication Research. High School Students. High Schools. Illegal Drug Use. Student Attitudes.