The Uses of Newspapers by Elderly Audiences [electronic resource] / Garrett J. O'Keefe and Others.

A study examined uses of newspapers by elderly persons, with emphasis given to the extent to which exposure and gratification patterns change by age segments within the aged, and what kinds of factors are associated with such changes. Data from a national sample of 1,308 elderly persons indicated th...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	O'Keefe, Garrett J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Aging (Individuals) Audience Analysis. Mass Media Use. Media Research. Newspapers. Older Adults. Reading Attitudes. Reading Habits. Reading Interests. Use Studies.