School Boards, Public Relations, and the Media [electronic resource] : Your Practical Communications Guide / Diane Thomas.

The way that a school board responds to media attention can make or break a school district's image and its communication program. Since elected officials govern by public consent gained from trust, a responsible communications program is based on willingness to do business in the light of day....

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Thomas, Diane
Corporate Author:	California School Boards Association
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Boards of Education. Communication Skills. Elementary Secondary Education. Mass Media Role. News Media. Public Relations. Telephone Usage Instruction. Television.