Republican Campaign Rhetoric [electronic resource] : Reflections of a Meaner, Tougher America / Colleen E. Kelley and Rod Troester.

This essay examines some Republican communication behaviors which account in part for accusations that the use of negative strategies was unprecedented during the 1988 presidential campaign. It also explores some of the effects of those strategies on political communication behavior during the first...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Kelley, Colleen E.
Other Authors:	Troester, Rod
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Communication Research. Discourse Analysis. Elections. Mass Media Role. Media Research. Persuasive Discourse. Political Candidates. Political Socialization. Presidential Campaigns (United States)