The business of iPhone app development [electronic resource] : making and marketing apps that succeed / Dave Wooldridge with Michael Schneider.

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Wooldridge, Dave
Other Authors:	Schneider, Michael
Format:	Electronic eBook
Language:	English
Published:	New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2010.
Subjects:	Application software > Development. Application software > Marketing. iPhone (Smartphone) > Programming.