The business of iPhone app development [electronic resource] : making and marketing apps that succeed / Dave Wooldridge with Michael Schneider.
The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...
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| Online Access: |
Full Text (via Springer) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Apress : Distributed to the Book trade worldwide by Springer-Verlag New York,
©2010.
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| Summary: | The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business. |
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| Physical Description: | 1 online resource (xiv, 393 pages) : illustrations. |
| ISBN: | 9781430227342 1430227346 |
| Source of Description, Etc. Note: | Print version record. |