Formative Research in Attention and Appeal [electronic resource] : A Series of Proposals / Keith W. Mielke and Jennings Bryant, Jr.

Methods are suggested to measure the program appeal and audience attention of Children's Television Workshop productions. Among these are distractor techniques, one which permits subjects to discriminate between two simultaneously broadcast programs by selecting the audio track they most prefer...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Mielke, Keith W.
Corporate Author:	Children's Television Workshop
Other Authors:	Bryant, Jennings, Jr
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1972.
Subjects:	Attention. Childhood Interests. Day Care. Educational Television. Formative Evaluation. Interest Inventories. Measurement Techniques. Research Methodology. Television Research. Television Viewing.