An Audience Analysis of Inner City Black Businesspeople [electronic resource] / Franklin B. Krohn and Donald P. Rogers.

This study was undertaken to describe the perceptual, demographic, and psychological characteristics of black businesspeople in the inner-city community of Buffalo, New York, in order to assist commercial and investment bankers in the formulation of advertising and loan strategies. Of 380 questionna...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Krohn, Franklin B.
Other Authors:	Rogers, Donald P.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Advertising. Audiences. Banking. Black Attitudes. Black Businesses. Black Community. Inner City. Interaction Process Analysis. Publicize. Social Characteristics. Social Science Research.