The Rhetoric of Polarization : George C. Wallace's 1968 Campaign Speaking / Willard A. Underwood and Charles W. Kneupper.

In the 1968 political campaign, George Wallace consistently attracted auditors of diverse and highly polarized views, people who were negatively closed-minded and people who were positively closed-minded. He exploited this polarization to heighten the impact of his speaking and to rally and solidify...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Authors:	Underwood, Willard A., Kneupper, Charles W. (Author)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1976.
Subjects:	Audiences. Persuasive Discourse. Political Issues. Public Speaking. Rhetoric. Speech Skills. Speeches.