A Reformulation of the Issue of Over-the-Counter Television Drug Advertising Using a Health-Related Locus of Control Scale [electronic resource] / Dennis J. Jarvis and Others.

The issue of whether or not television should continue to air commercial announcements for over-the-counter (O-T-C) drugs has been debated in the United States. On 8 December 1976, the Federal Communications Commission denied a petition to ban such television commercials between 6 A.M. and 9 P.M. in...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Jarvis, Dennis J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Advertising. Drug Abuse. Drug Legislation. Drug Use. Locus of Control. Publicize. Television Commercials. Television Research. Television Viewing.