Research on the Effects of Television Advertising on Children [electronic resource] : A Review of the Literature and Recommendations for Future Research / Richard P. Adler and Others.

This report summarizes the present state of knowledge about the effects of television advertising on children. After a discussion of children's television viewing patterns, the report reviews the existing research relevant to such issues as children's ability to distinguish commercials fro...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Adler, Richard P.
Corporate Author:	National Science Foundation (U.S.). Research Applied to National Needs Program
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Advertising. Bibliographies. Childhood Attitudes. Children. Childrens Television. Guidelines. Literature Reviews. Television Commercials. Television Research. Television Viewing.