Time Series Analysis of Alternative Media Effects Theories [electronic resource] / James H. Watt, Jr. and Sjef A. van den Berg.

A study was conducted in the Washington, D.C., area to test mass media effects in a community controversy. Five possible theories were hypothesized to explain the effects media have on a community: indirect and direct effects, null effects, agenda setting, reverse effects, and reverse agenda setting...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Watt, James H., Jr
Other Authors:	van den Berg, Sjef A.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Community Problems. Mass Media. Media Research. News Media. News Reporting. Newspapers. Press Opinion. Public Opinion. Television Research.