Old People and New Ideas [electronic resource] : Receptivity and Rigidity / Tora Kay Bikson and Jacqueline D. Goodchilds.

It is generally assumed that it is difficult to induce behavioral and/or attitudinal change in older adults, especially if the target behaviors or attitudes represent important, central, or well-established patterns. An experimental study with 80 actively functioning women aged 65-74 was designed to...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Bikson, Tora Kay
Corporate Author:	Rand Corporation
Other Authors:	Goodchilds, Jacqueline D.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:	Attitude Change. Behavior Change. Consumer Economics. Consumer Education. Females. Older Adults. Psychological Patterns. Research Reports. Selection.