A Rhetorical Approach to Non-Discursive Messages in Information Campaigns [electronic resource] / Kathleen Reid.

Public information campaigns serve a primary role in contemporary American society to promote more active citizen involvement. When the U.S. government seeks to influence its citizens, it can use mass media to help produce systematic social change, particularly visual communication derived from rhet...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Reid, Kathleen
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1993.
Subjects:	Advertising. Audience Response. Information Dissemination. Mass Media Role. Propaganda. Public Television. Rhetorical Criticism. Social Change. Visual Stimuli.