Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (79th, Anaheim, CA, August 10-13, 1996). Advertising and Public Relations Division [electronic resource]

The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Dist...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Corporate Author:	Association for Education in Journalism and Mass Communication
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1996.
Subjects:	Advertising. Case Studies. Content Analysis. Cultural Context. Ethics. Foreign Countries. Mass Media Effects. Mass Media Role. Periodicals. Photojournalism. Public Relations. Spanish Speaking. Television. World Wide Web.