Methodological Innovation in Communication Research [electronic resource] / Daniel J. O'Keefe.

S. Jackson and S. Jacobs' article entitled "Generalizing about Messages" represents an important methodological innovation in communication research. The article urges procedural change by recommending the use of multiple-message designs because of a weakness in single-message designs...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	O'Keefe, Daniel J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1996.
Subjects:	Communication Research. Communication (Thought Transfer) Innovation. Meta Analysis. Research Methodology. Scholarship.