The Meaning of Color in Trademarks [electronic resource] / Ed Johnson.

Accurately denoting colors and measuring their meanings have been long-standing challenges for scholars and artists alike. This study addressed this problem by suggesting that the use of a model of cyan, magenta, and yellow primary colors--which is common in industry but is generally neglected by sc...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Johnson, Ed
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1997.
Subjects:	Color. Color Planning. Dimensional Preference. Models. Questionnaires. Research Needs. Symbolism. Use Studies. Visual Arts. Visual Perception. Visual Stimuli.