Perceptions of Commercial Activities in Public Broadcasting. CPB Research Notes, No. 107 [electronic resource] / Robert Bailey.

In 1997, the Corporation for Public Broadcasting commissioned Market Facts to conduct a survey of Americans' views of commercial activities by public television and public radio stations. The general objectives were to get an up-to-date reading of perceptions and attitudes among the general pop...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Bailey, Robert
Corporate Author:	Corporation for Public Broadcasting
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1998.
Subjects:	Attitude Change. Attitudes. Audience Awareness. Audience Response. Broadcast Television. Federal Aid. Fund Raising. Programming (Broadcast) Public Television. Television Research. Television Surveys. Television Viewing.