A Model of Interpersonal Persuasion [electronic resource] / Donald J. Cegala.

The traditional views of audience analysis and rhetorical strategy are examined in terms of modifications necessary for application to persuasion in interpersonal communication contexts. To obtain guidance for ways in which the traditional concepts may be modified, a framework consisting of selected...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Cegala, Donald J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:	Communication (Thought Transfer) Interaction. Interpersonal Competence. Models. Persuasive Discourse. Rhetoric. Self Esteem. Speech Communication.