Commercial Network Television [electronic resource] : Strategies for Programming and the Content of Prime Time TV, 1976-1979 / Bruce A. Austin.

The 1976-79 schedules of the three major television networks were analyzed to determine what strategies were used to organize prime time schedules and what types of programs appeared during prime time viewing periods. Five essential programing strategies were identified: fraction of selection (cost...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Austin, Bruce A.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Commercial Television. Comparative Analysis. Content Analysis. Programing (Broadcast) Scheduling. Television Research. Television Viewing.