Sex Differences in Influenceability [electronic resource] : Toward Specifying the Underlying Processes / John T. Cacioppo and Richard E. Petty.
Sex differences in influencability have emerged when discrepant advocacies were accompanied by greater expertise in the subject matter by men or women. Two types of stimuli, one about which men relative to women had high prior knowledge (football tackles) and one about which women had higher prior k...
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Format: | Electronic eBook |
Language: | English |
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Distributed by ERIC Clearinghouse,
1979.
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Internet
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ED190934
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ED190934 | Available |