Differential Learning from Daily and Weekly Newspapers [electronic resource] : A Field Test in Five Communities / Eric A. Abbott.

In a study designed to determine if weekly newspapers are more thoroughly read than daily newspapers, 14 half-page articles on energy were placed in three daily and two weekly newspapers in Wisconsin and Iowa. The selected papers provided a wide range of circulations and citizen interests. Random sa...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Abbott, Eric A.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Comparative Analysis. Information Sources. Media Research. Newspapers. Recall (Psychology)