Marketing Continuing Education for Nurses [electronic resource]

This guide presents an overview of marketing and its potential value in continuing education programs for nurses. The first portion of the guide briefly discusses the concept of marketing. It contains definitions of key marketing concepts (product, place, price, and promotion), discussion of the bas...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Corporate Author: Southern Regional Education Board
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1981.
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Call Number: ED200813
ED200813 Available