Television News and Audience Viewing Intentions [electronic resource] / James R. Smith and Others.

A study tested the utility of the viewing intention application of the transfer discrepancy model--a model attempting not only to identify the key program attributes that alter beliefs, but also to identify those that transfer this belief change into changes in viewer behavior. To promote cross-popu...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Smith, James R.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Adults. Attribution Theory. Audiences. Models. News Media. News Reporting. Television Research. Television Viewing.