Uses and Gratifications Associated with Exposure to Public Television [electronic resource] / Walter Gantz.

Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting dif...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Gantz, Walter
Corporate Author:	Corporation for Public Broadcasting. Office of Communication Research
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Attitude Measures. Audiences. Educational Television. Interviews. Media Research. Motivation. Public Television. Questionnaires. Television Surveys. Television Viewing. Use Studies.