An Analysis of the Impact of Cable Television on the Audiences of Local Television Stations in Three Markets [electronic resource] / Gerald L. Grotta and Jack Raskopf.

A study examined the extent to which the availability of cable television service in a household diverted viewers from local television channels. Questions concerning media use were included in three comprehensive market surveys conducted in three diverse areas. Approximately 1,000 telephone intervi...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Grotta, Gerald L.
Other Authors:	Raskopf, Jack
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Adults. Audiences. Cable Television. Commercial Television. Comparative Analysis. Media Research. Television Research. Television Viewing. Use Studies.