Advertising and Advertisements [electronic resource] : The Simple Art of Grouping / Craig L. Denton.

Developing an aesthetic theory of advertising, this paper offers the premise that advertising is a ritual, that it provides cultural roles, and that it reinforces people's perceptions of their common experiences. The paper discusses advertising and advertising art as a process that both draws f...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Denton, Craig L.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Advertising. Cluster Grouping. Commercial Art. Communication Research. Cultural Context. Discourse Analysis. Higher Education. Marketing. Persuasive Discourse. Theories.