Analyzing Media [electronic resource] : Metaphors as Methodologies / Joshua Meyrowitz.

Students have little intuitive insight into the process of thinking and structuring ideas. The image of metaphor for a phenomenon acts as a kind of methodology for the study of the phenomenon by (1) defining the key issues or problems; (2) shaping the type of research questions that are asked; (3) d...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Meyrowitz, Joshua
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Cognitive Processes. Communication (Thought Transfer) Critical Thinking. Higher Education. Mass Media. Metacognition. Metaphors. Teaching Methods.