The Influence of Communicator Credibility on Preservice Elementary Teachers' Attitudes Toward Science and Science Teaching [electronic resource] / Ralph E. Martin, Jr.

Reported is a study designed to test Hovland's principle of attitude change as related to attitudes toward science and science teaching. Hovland's research provided information that communicators who were perceived as being highly credible and authoritative are more likely to produce great...

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Online Access: Full Text (via ERIC)
Main Author: Martin, Ralph E., Jr
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1981.
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Call Number: ED211349
ED211349 Available