Gender, Similarity, and Source Credibility [electronic resource] / Judy C. Pearson.

More than 300 adults responded to a telephone survey designed to examine whether the gender of the source and the similarity of gender between the source and the receiver affected the receiver's perception of source credibility. The results indicated that (1) men had more overall credibility th...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Pearson, Judy C.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1982.
Subjects:	Adults. Attitude Measures. Communication Research. Credibility. Females. Information Sources. Interpersonal Competence. Males. Role Perception. Sex Differences. Sex Role. Surveys.