Selling the Brooklyn Bridge [electronic resource] : What the Essayist Can Learn from the Advertiser / Lisa M. Schwerdt.

Studying the writing strategies used in advertisements helps students discover that rhetorical technique and patterns of development are not a system of arbitrary rules, but a means of achieving specific and real effects. By analyzing its purpose, audience, persona, and argumentative content, studen...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Schwerdt, Lisa M.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1983.
Subjects:	Advertising. Evaluative Thinking. Literary Devices. Persuasive Discourse. Rhetoric. Writing (Composition) Writing Instruction. Writing Skills.