Media Use and Voter Uncertainty [electronic resource] / Lee B. Becker and R. Warwick Blood.

A study conducted in Columbus, Ohio, assessed the importance of voter uncertainty in motivating media use and use of specific campaign information. Data were collected from a telephone survey of 540 persons registered to vote in Columbus or surrounding Franklin County. Decisional difficulty, likelih...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Becker, Lee B.
Other Authors:	Blood, Richard Warwick, 1947-
Format:	Electronic eBook
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1983.
Subjects:	Decision Making. Elections. Evaluative Thinking. Mass Media. Mass Media Effects. Media Research. Political Issues. Voting.