Semantic Differential Response to "Black", "White", and Related Verbal Stimuli [electronic resource] / Jay S. Caldwell and Others.

This research was conducted as a test of the assertion that the term "white" has consistently positive connotations in our society, and that "black" always has negative connotations. The responses of two groups of ninth graders to adjectives were studied in a correlational design...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Caldwell, Jay S.
Corporate Author:	Chico State College
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1969.
Subjects:	Association (Psychology) Attitudes. Connected Discourse. Negative Attitudes. Racial Discrimination. Semantics. Social Attitudes. Social Influences. Social Values. Structural Analysis.