Improving the Effectiveness of Peace Corps Efforts to Change Teacher Behavior. The Peace Corps Educational Television (ETV) Project in Colombia [electronic resource] : Two Years of Research / George Comstock and Nathan Maccoby.

For a report on a two-year Peace Corps project designed to implement educational television (ETV) in Colombia, the persuasive and defense arousal effects of several kinds of appeals that might be used to persuade Colombian teachers to adopt new teaching practices were investigated. Subjects, who wer...

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Main Author: Comstock, George (George A.)
Corporate Author: Stanford University. Institute for Communication Research
Other Authors: Maccoby, Nathan
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1966.
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Call Number: ED037995
ED037995 Available