Some Problems in Using Diffusion Models for New Products [electronic resource] / Irwin Bernhardt and Kenneth D. Mackenzie.

This paper analyzes some of the problems of using diffusion models to formulate marketing strategies for new products. Though future work in this area appears justified, many unresolved problems limit its application. There is no theory for adoption and diffusion processes; such a theory is outlined...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Bernhardt, Irwin
Corporate Authors:	Waterloo Univ. (Ontario). Department of Management Sciences, Pennsylvania State University. Department of Economics
Other Authors:	Mackenzie, Kenneth D.
Format:	Electronic eBook
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1970.
Subjects:	Adoption (Ideas) Diffusion. Economic Change. Innovation. Marketing. Mathematical Models. Merchandising. Theories.