KQED and Its Audience [electronic resource] / Bruce McKay.

KQED is the community-supported, non-commercial public television station for the San Francisco Bay Area and Northern California. A telephone survey was conducted to determine the size, composition, and general viewing patterns of the station's audience and to ascertain what programs were or we...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	McKay, Bruce
Corporate Author:	Stanford University. Institute for Communication Research
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1971.
Subjects:	Audiences. Broadcast Television. Educational Television. Mass Media. Programing (Broadcast) Public Television. Television Research. Television Surveys. Television Viewing.