The Effect of Visual Illustrations Upon Perception and Retention of News Programmes [electronic resource] / Olle Findahl.

In an attempt to study the role of pictures in connection with the perception of information via television, the pictorial accompaniment to some news items in a simulated television news program was systematically varied. The retention of the verbal message and the perception of the news items were...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Findahl, Olle
Corporate Author:	Swedish Broadcasting Corp., Stockholm
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1971.
Subjects:	Age Differences. Audiences. Intermode Differences. Motion. News Media. Perception. Pictorial Stimuli. Retention (Psychology) Sex Differences. Television. Television Research.