The Persuasibility of a White or Black Source Upon High and Low Racially Prejudiced White Individuals [electronic resource] / Stuart H. Surlin and Phillip M. Turner.

Congruity theory is used as the basis for predictions made in this study. The study deals with the effect that 1) extrinsic ethos, and 2) general susceptibility to persuasion have on a prejudiced or non-prejudiced person's degree of persuasibility to a one-sided persuasive message presented by...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Surlin, Stuart H.
Other Authors:	Turner, Phillip M.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1972.
Subjects:	Bias. Communication (Thought Transfer) Persuasive Discourse. Social Bias.