The Effects of Guilt-Shame Arousing Communications on Attitudes and Behavior [electronic resource] / Theodore M. Dembroski and James W. Pennebaker.

Two studies sought to investigate two levels (high vs. low) of guilt-shame arousing appeals in the areas of adoption and needy children on expressed guilt, attitudes toward the communicator and communication, information retention, and intended and actual commitment to various behaviors. Subjects we...

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Online Access: Full Text (via ERIC)
Main Author: Dembroski, Theodore M.
Other Authors: Pennebaker, James W.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1972.
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Call Number: ED072361
ED072361 Available