The Growth of Television in the United States (1960 to 1980) [electronic resource]

Trends from the past decade and predictions through 1980 on total television penetration (percent of American households with television), number of sets per household, color television penetration, and cable television penetration lead to a number of tentative predictions. First, advertisers must e...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Corporate Author:	Needham, Harper, and Steers Advertising
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1973.
Subjects:	Broadcast Industry. Cable Television. Commercial Television. Futures (of Society) Mass Media. Social Change. Technological Advancement. Television. Television Research. Television Surveys.