Measuring Simple and Complex Graphic Design Preferences [electronic resource] / Hermann H. Kosak and Stuart H. Surlin.

Graphic design decision-makers assume that graphic design preferences vary among demographic groups. This assumption was tested on a population of 200 college students reflecting a valid demographic distribution in four categories: sex, community size, income, and occupational status. Subjects were...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Kosak, Hermann H.
Other Authors:	Surlin, Stuart H.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1973.
Subjects:	Attitudes. Design. Design Preferences. Graphic Arts. Nonverbal Communication. Nonverbal Tests. Surveys.