Attention and Visual Communication [electronic resource] / Thomas B. Mulholland.
One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Cur...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1973.
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Internet
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| Call Number: |
ED082481
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| ED082481 | Available |