Attention and Visual Communication [electronic resource] / Thomas B. Mulholland.

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Cur...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Mulholland, Thomas B.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1973.
Subjects:	Attention. Attention Control. Communication (Thought Transfer) Electroencephalography. Neurology. Nonverbal Communication. Scientific Research. Visual Learning. Visual Literacy. Visual Perception. Visual Stimuli.