Measurement and Diagnosis of Student Attitudes Toward a Career in Advertising. Working Paper Series, Center for Marketing Studies Paper No. 19 [electronic resource] / Richard J. Lutz.

A problem currently facing many advertising agencies is the recruitment of top quality business school graduates as potential account managers. Viewing the problem from a marketing perspective, a career in advertising is seen as a product competing with other careers for the market of new graduates....

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Lutz, Richard J.
Corporate Author:	University of California, Los Angeles. Graduate School of Management
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1974.
Subjects:	Advertising. Attitude Measures. Career Opportunities. Careers. Employee Attitudes. Employment Practices. Marketing. Occupational Surveys. Publicize. Recruitment. Student Attitudes. Work Attitudes.