On Taking Marshall McLuhan Seriously [electronic resource] / Bruce E. Gronbeck.

This paper explores briefly the perspectives of McLuhan as seer, as culturologist, as communication theorist, and as rhetorical theorist. As a social prophet or seer, McLuhan was a major force during the 1960's; he helped us discover social and psychic targets in time to prepare to cope with th...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Gronbeck, Bruce E.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1974.
Subjects:	Communication (Thought Transfer) Cultural Awareness. Futures (of Society) Mass Media. Theories.