The Role of Models in New Product Planning. Paper No. 368 [electronic resource] / Edgar A. Pessemier and H. Paul Root.

This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasiz...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Pessemier, Edgar A.
Corporate Author:	Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration
Other Authors:	Root, H. Paul
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1972.
Subjects:	Data Analysis. Decision Making. Information Processing. Management Systems. Material Development. Models. Planning. Problem Solving. Technological Advancement.