The Role of Models in New Product Planning. Paper No. 368 [electronic resource] / Edgar A. Pessemier and H. Paul Root.
This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasiz...
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Format: | Electronic eBook |
Language: | English |
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Distributed by ERIC Clearinghouse,
1972.
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100 | 1 | |a Pessemier, Edgar A. | |
245 | 1 | 4 | |a The Role of Models in New Product Planning. Paper No. 368 |h [electronic resource] / |c Edgar A. Pessemier and H. Paul Root. |
260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1972. | ||
300 | |a 34 p. | ||
500 | |a ERIC Document Number: ED105598. | ||
500 | |a Availability: Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free). |5 ericd. | ||
520 | |a This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG) | ||
650 | 1 | 7 | |a Data Analysis. |2 ericd. |
650 | 1 | 7 | |a Decision Making. |2 ericd. |
650 | 0 | 7 | |a Information Processing. |2 ericd. |
650 | 0 | 7 | |a Management Systems. |2 ericd. |
650 | 1 | 7 | |a Material Development. |2 ericd. |
650 | 1 | 7 | |a Models. |2 ericd. |
650 | 1 | 7 | |a Planning. |2 ericd. |
650 | 0 | 7 | |a Problem Solving. |2 ericd. |
650 | 0 | 7 | |a Technological Advancement. |2 ericd. |
700 | 1 | |a Root, H. Paul. | |
710 | 2 | |a Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration. | |
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