A Cross-Cultural Comparison of Viewer Agreement with Opinionated Television Characters [electronic resource] / Eugene D. Tate and Stuart H. Surlin.

This study was conducted to test the relationship between dogmatism and agreement with the television character Archie Bunker among adult Canadians. It was hypothesized that highly dogmatic Canadians would demonstrate the same identification with Archie Bunker that highly dogmatic viewers from the U...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Tate, Eugene D.
Other Authors:	Surlin, Stuart H.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Adults. Audiences. Cross Cultural Studies. Dogmatism. Racial Attitudes. Racial Discrimination. Social Values. Television Research.