The Diffusion of Health Information [electronic resource] : Medicine Hucksters Can Teach Us Something / Joseph J. Simoni and Richard A. Ball.

During 1974, the role and effectiveness of the Mexican medicine huckster were examined within the context of a specified information diffusion process. Seventy-five hucksters were observed at work in three states of Mexico (Oaxaca, Michoacan, and Mexico) and in the Federal District (Mexico City area...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Simoni, Joseph J.
Other Authors:	Ball, Richard A.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Communication (Thought Transfer) Credibility. Diffusion. Health Needs. Information Dissemination. Medical Services. Mexicans. Role Perception. Rural Population. Salesmanship.